About Pramit

Pramit J Nathan

Thanks for dropping by to know more about me. I am a marketing consultant, author, trainer and a b-school visting faculty. I am based out of New Delhi, India. I head Idea to Impact, a branding consultancy, that offers end-to-end branding solutions (wondering what that means — look out for my future posts on branding). To cater to the integrated marketing communication requirements of clients I have partnered with a full-service advertising agency called Creative Inc.

The Consultant

I provide strategy and advisory services to organizations for their marketing, communications and branding requirements. The strategy and planning phase usually leads to the implementation phase where the proposed ideas are taken to their desired impact (thats is why my organization is called Idea to Impact).

The Author

My first book is titled “Perception Management” [PM] and am contemplating whether to get it published as a book or a blook (blog of the book). The intention is to reach a wider audience especially since the concept is new, and PM has been positioned as a successor to Marketing Management (with 4 P’s of PM et al).

The Faculty

I have been a b-school faculty for the past 11 years. The courses I initially undertook were on e-business/e-commerce and web technologies & trends. With passage of of time and a change in focus I now undertake courses on Public Relations (and Perception Management), Branding etc.

The Trainer

I have been training since I began my career and have trained across behavioral and functional competencies. I have trained extensively across the Banking & Financial Services Industry. Some of my training topics are: Selling, Relationship Management, Interviewing, Positive Thinking and Stress Management etc.